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Phillip Schmidt-Lutz
Senior Growth Marketing Manager

Bio

Phillip Schmidt-Lutz is a Senior Growth Marketing Manager at the sustainable start-up everdrop, based in Munich.

As a marketing and tech expert, he has accompanied everdrop since its founding. His expertise in direct marketing, in particular, has ensured stability and predictability during the hyper-growth phase (>100% growth p.a.).

With clever copy, that is, approaches beyond "buy my product," he has been able to tap into new target groups and channels.

As a result, everdrop has succeeded where other start-ups usually fail.

Currently, Phillip is professionally responsible for the area of native advertising, with a main focus on Outbrain. Together with his team, he has managed to scale this channel to a "high performer" within the company in just six months.

Skills Overview:

1. Growth Marketing Expertise:

  • Proven success in growth marketing at everdrop 🚀
  • Proficient in performance marketing and copywriting, particularly for native platforms (Taboola & Outbrain)

2. Full Stack Development:

  • Proficient in HTML, CSS, JavaScript, Vue.js + Nuxt, Node.js, Mongoose, MYSQL, Sequelize, and Shopify development

3. Tools and Platforms:

  • E-commerce: Shopify
  • Web design: Webflow, WordPress
  • Graphic design: PSD, Figma, Adobe XD
  • Video editing: Adobe Premiere Pro
  • Analytics & optimization: Google Tag Manager, Google Data Studio, Google Analytics, Google Optimize
  • Email marketing: Active Campaign, Klaviyo, Mailchimp, Sendgrid
  • Landing page creation: ClickFunnels, Unbounce
  • Music production: Ableton, Logic, Reason

How can I help you:

Financing rounds are getting more complicated, inflation is rising, and CACs are skyrocketing  🔥💶

The only strategy that helps against this is unknown to 97% of all executives!

As a CEO, CMO or CFO, one tends to rely on their team. But...

...last year has shown that most marketing managers struggle with new customer acquisition.

CACs are increasing, and no one has the solution... not even experienced seniors.

FB was a walk in the park for the last 10 years - that's over now.

Do you realize how easy FB was for the past decade?

Most media buyers just had to upload a picture - with a little text - and FB did the rest.

Suddenly "iOS" comes along and everything falls apart?

That can't be the real reason, can it?

It's not about iOS, but rather that your employees have never learned to write high-performance ad copy.

When targeting is not as precise, one needs to be skilled at copywriting to capture potential customers at the right "spot" and sell them the product.

Can your employees sell?

Selling is the keyword here because that's what most people can't do.

No matter if it's FB, IG, Pinterest, Outbrain, or Twitter. You can make any channel work - with the right ad copy.

Right now, as financing rounds become more challenging, inflation rises, and CACs skyrocket, you need to work with maximum efficiency.

Many start-ups are struggling with bankruptcy and layoffs simply because of weaker numbers.

Because of rising CACs? Because of poorly trained marketing staff?

That doesn't have to be the case!

Escaping the downward spiral with targeted measures

I want you to go to bed at night, knowing that you've done EVERYTHING right on the marketing side and that EVERYTHING is running at maximum efficiency.

You'll sleep more peacefully, I guarantee it. Why can I make this possible?

Over the past three years, I've written ad copy for several start-ups in Germany.

I've created ads that have significantly contributed to the success of companies like everdrop and etepetete.

I've built landing pages that have converted visitors into customers.

And I've scaled channels that most marketing managers wouldn't even touch (Outbrain, Taboola & Pinterest as examples).

I want to help you navigate the crisis with my ad copywriting skills.

I can implement learnings that would cost you millions within two days.

The performance of your advertising measures will not only meet your target values for weeks, months, or even years, but exceed them.

Imagine waking up in the morning, opening your laptop to check yesterday's numbers. You'll find there are no more nasty surprises.

The CACs will be as you envision them.

Low and stable.

You'll no longer run from one advertising agency to another, implementing measures that don't make a significant difference in the end.

If you've read this far, you know I can write good ad copy. Otherwise, you would have bounced by now...

Let me help you create your ads and landing pages.

Click the button below now and send me a message for a free initial consultation!

Phillip Schmidt-Lutz

Growth Marketing Consultant


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